Client Story: Unidos

Business Situation

Three years ago Unidos decided broaden their efforts in Mexico, and chose one of the most ubiquitous vehicles for mass distribution of a product: franchising. Though uniquely a business model, the organization agreed to adopt the franchising model seeing it as a means to accelerate the pace and mission of Unidos throughout all of Mexico.

The appeal of the franchise model is that processes can be readily duplicated, so, has the advantage of starting up quickly based on a proven procedures and a branded trademark. Within a short period of time they had set up Unidos franchises in 5 cities and were welcomed with a lot of positive interest. But as Erika soon realized, “the Unidos franchises began to have a number of problems, including people’s general misunderstanding about non-profit organizations as franchises, given that a franchise is generally seen as a business. The effort of the local franchises were also inconsistent,” she added.

Business Solution

With the help of Reddin Consultants, the Cuernavaca Unidos franchisee decided to engaged in the Management for Results program to be able to redirect efforts towards results orientation, and motivating staff to commit to Unidos’ institutional objectives.

The program also involved developing the managerial skills of the team, identifying areas of authority and responsibility, and areas of effectiveness.

Business Results

Three years later, work plans, objectives and results are reviewed regularly and formally incorporated into the Unidos Somos Iguales culture. Each local operation is now focused on planning and running fund-raising events with very committed members as well as on forming leaders who will provide continuity to the organization. Erika conducts regular checkpoint sessions with local Unidos operations. One of the current practices is the quarterly revision of results on a group level, where everyone presents their areas of effectiveness, the obstacles they’re facing and their contingency plans.

Unidos now operates in 22 cities in 5 Mexican states, and has reached approximately 200,000 people.